We The Franchisees

We The Franchisees

In 2011, Iraq War veteran Danny Farrar was on the ropes, having struggled with PTSD, joblessness and homelessness. Following a suicide attempt, many may have counted him out. That’s when Farrar fought back. Drawing inspiration from his military training, Farrar co-founded SOLDIERFIT, a program that emphasizes pride over ego, with gyms intentionally lacking in mirrors. His latest mission is empowering other entrepreneurs, including veterans like him, to achieve their dreams of business ownership by becoming franchisees.

Click here to read the full story and listen to an interview of Marc Steiner at the bottom of the page